High-End Photography
Concept Development
Production
Set Design
Drink Styling
Post-Production
cruzcampo
The Experience of Enjoying a Chilled Beer at a Nightclub!
Instead of looking straight at the bottle, it's shot from a low angle, giving it a heroic monolithic feel which helps elevate the brand. The bottles were styled with a chilled appetising look: evoking a sense of emotion in the viewer, a desire to indulge in an experience!
Everything was shot in real time in camera with great attention to detail, crafting the light to highlight - reflective golden labels, branding, beer glow, beer head and the refreshment cues.
The shoot was done at my studio in Barcelona and the entire process was handled in-house: from concept development, through to set design, production and post production.
