Moritz Radler
Still + Motion
Concept Development
AI Production
Set Design
Drink Styling
Post-Production

Moritz Barcelona

Chill by the Waves: Beachside Beer Bliss!

Picture this: a sunny day at the beach, a chilled Moritz Radler beer in hand, and nothing but calm vibes all around. That's exactly what we aimed to capture in this shoot! Using AI, I crafted the perfect beach scene inspired from the beaches of Costa Brava, setting the mood just right. Back on the set, I meticulously recreated the midday sun's glow, ensuring every detail on the bottle, glass, and lemon slices sparkled just right. Styling the bottle and glass with ice and condensation drops, I made sure the drink looked irresistibly refreshing. Everything including the AI-generated background and the foreground elements were shot in camera in real time with great attention to detail following the visual brief. 

And the best part? It was all done right here in my Barcelona studio, from concept development, AI production, through to set design and post production. Cheers to bringing beach vibes to life, one sip at a time!

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