Digital Campaign
Creative Agency - HS Ad
Concept Development
Production
Set Design
Drink Styling
Post-Production
ADS spirits
ADS Spirits - Digital launch Campaign
I was approached by HS Ad for the launch campaign of two new whiskies by ADS Spirits - Royal Green & The Generation.
The minutest of details were carefully styled and lit in camera in real time to get authentic textures and colour tones in the whisky and the bottles. I asked for clean bottles and separate labels for the shoot. The hero bottles were then prepared by placing the labels by hand to maintain perfect symmetry and alignment.
The shoot was done at my studio and the entire process was handled in-house: from concept development, through to set design, production and post production.
