Print Campaign for Lotus Ecostay
Creative Agency - Publicis India
Concept Development
Production
Set Design
Product Styling
Post-Production
lotus makeup
Lotus Ecostay - National Print Campaign
I was approached by Lotus Makeup and Publicis India for the launch campaign of a new serum foundation. The images were used in Elle magazine, HT Brunch, prime shopping malls across India, social media etc.
The concept was to shoot the serum foundation both on a black and white background with detailed lighting, making it look heroic and luxurious! The minutest of details were carefully styled and lit in camera in real time to get authentic textures - like the liquid drop and its genuine interaction with the dropper, reflection of bottle neck on the chrome part of dropper and so on.
The shoot was done at my studio and the entire process was handled in-house: from concept development, through to set design, production and post production.
