Print Campaign for Lotus - Clash of Colors
Creative Agency - Publicis India
Concept Development
Production
Set Design
Product Styling
Post-Production
lotus makeup
Lotus "Clash of Colors" - National Print Campaign
I was approached by Lotus Make-up and Publicis India for their "Clash of Colors" print campaign. The images were used in Elle magazine, HT Brunch, prime shopping malls across India, social media etc.
The concept was to shoot their ecostay range of cosmetic products in a monochromatic vibrant theme showcasing real textures and circular swatches. The circular texture swatches and products were carefully styled and lit in real time in camera to get authentic interactions.
The shoot was done at my studio and the entire process was handled in-house: from concept development, through to set design, production and post production.
