Underwater Photography
Print Campaign
Creative Agency - Mud Pie
Concept Development
Production
Set Design
Product Styling
Post-Production
faces canada
underwater photography for Faces Canada Print Campaign
I was approached by Faces Canada and Mudpie India for the launch campaign of a new UltimePro Liquid Lipstick range. The images were used in their retail outlets, prime shopping malls and hoardings across India.
The brief was to shoot the liquid lipstick underwater in a cosy environment, interacting with the monochromatic liquid patterns to make it look heroic, luxurious, and having all day wearing comfort.
Lighting wise, the big challenge was to make the red lipstick stand out against the red liquid of the same colour tone. To solve this issue, I shot the product in two separate lighting sets:
Set 1: Under water - to get the authentic liquid-product interactions, like the reflections of liquid in the chrome part and the shadows of liquid casted on the product
Set 2: Outside water - for detailed and clean lighting on the product, especially the light on the edges to separate the red product from the red liquid background
The shoot was done at my studio and the entire process was handled in-house: from concept development, through to set design, production and post production.
